Create Your Own "Appreciation Night"

Published 10/04/2022

In the bar and restaurant business, hosting Service Industry Nights has long been part of the normal weekly routine. It often takes place on Mondays, when many food and beverage establishments are closed, and their staff members are free to go out and socialize with their own co-workers. These unique evenings have been known to generate a sizeable contribution to the weekly till of those establishments that do remain open, and service industry employees are often relieved and grateful to be able to participate in it. The added bonus is that they feel seen and appreciated - it's a great way to show them a little love.

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In light of its success, other appreciation night ideas have popped up over time. For example, since the onset of Covid, enormous gratitude has been generated for the world's healthcare workers. So it's no surprise that numerous bars and restaurants have also adopted weekly Healthcare Worker Appreciation Nights. 

But why stop there?

If any large groups in your community have a particularly strong presence in a certain field or lifestyle, why not honor them by hosting an appreciation night just for them? Offer food and drink specials or create a signature drink named with them in mind and serve it only on their special night. Hire a DJ or a fun pub game host to entertain them.  

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There are ways to commemorate local groups of all kinds, whether their associations are formal or informal. For example: 

If there's a national headquarters or manufacturing plant nearby that employs more than a few hundred people, create a night just for them, name it after their company ("Gen X Gamers" Night or "Modern Furniture Manufacturers" Night) and serve food specials and cocktails named after their widgets or services.  

If your town is home to a large variety of small businesses, host a weekly Networking Night for all the business owners. Offer a "Featured Business Corner" where a rotation of owners can display their wares or offer a sampling of their services. Provide hors d'oeuvres and cocktail specials. It's not only good for your bottom line, but it brings the members of your business community closer together. While this is not a new idea, it certainly bears revival after two years of social  isolation.

Is there an animal shelter or dog park that draws a steady stream of animal lovers weekly? Start a Pet Lovers Night, welcome them AND their pets to your place, and have fun naming drink specials after them. Or announce that the first Pet Lover who orders your specially created cocktail after 6pm gets to name it after their own pet for the night, and allow the name to be changed every week. Hang a bulletin board for folks to pin a photo of their fuzzy, reptilian, or feathered friend on it.  

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If there's a school nearby, start a Break Night for Moms, Dads, and Guardians who'd like to take a breather from the little ones, share parenting stories, or just kick up their heels on the dance floor. Collaborate with a local daycare center to watch the kids one night a week from 5:00 - 9:00 pm. Parenting can be stressful and exhausting, so having a "date night" to look forward to can be refreshing and restorative...exactly what so many of our hard-working parents and guardians need. 

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