One surefire way to infuse your personality into your event is to offer a signature cocktail. Concoct a unique drink just for the occasion (or ask a friendly bartender to do it) and use your creativity when giving it a name. With a signature cocktail, you can enhance your guests’ experience during private parties, weddings, and corporate events, and have a libation to memorialize it forever. Likewise, bars and restaurants can designate signature drinks during different entertainment events offered throughout the month, which give the games or performances a special feel.

Private parties

A signature cocktail will make your event stand out and stay in people’s minds  forever. Use search engines to help you find words that rhyme or funny phrases to match the spirit of your party. For high school reunions or college graduations, include your mascot’s name. For birthday parties, use the guest of honor’s childhood nickname or a funny phrase they’re known for repeating. For anniversary celebrations, there will be dozens of special dates, places, or memories you could derive your name from. Set in these contexts, your signature drink name will surely be a hit!

Weddings

Offering signature cocktails at weddings is extremely popular now. A quick online search will render imaginative names, recipes, and photos of signs announcing the day’s special drink. This is where you can really express your personal touch as a couple for all to see, taste, and enjoy. Many brides and grooms go with traditional and romantic designs, but some lean toward the whimsical or downright hilarious. It’s all about you and your love, so let your personalities shine!

Corporate events

Enhance the theme of your corporate event by serving a selection of signature cocktails with names that drive the point home: The Sale Whale, The Next Level, The Bottom Line, the Win-Win, and for a retirement party - the Golden Parachute. If you’re courting another business, borrow from their tagline or previous well-known successes or coups. When it comes to corporate jargon, your options are endless.

Nightlife

A great way to beef up sales during your weekly entertainment is to serve your signature cocktail only while the games or performances are going on. It makes them more significant and more fun. Ask your entertainment company if they have a signature drink of their own. If not, you could create one together. A few things to keep in mind:

• It should call for common liquor(s) and mixers that your establishment already has on hand.
• Your staff must be able to make the drink quickly and easily.
• It should have a catchy name…one that’s easy to remember and is fun for your patrons to say out loud.

Is it Trivia, Name That Toone, or Music Bingo night? How about The Hunch Punch, Notion Potion, or Victory Swig? Is it Karaoke Night? Create a special shot and call it The Singshot. If you’re short on name ideas, you could hold a contest among your patrons. Whoever creates the winning name gets a round of the special signature libations on their next visit.

You never know…teams might order an entire round for the table and ask to keep them coming. Best case scenario? People get a taste of it and return again and again during the entertainment just so they can enjoy your signature drink!