Mardi Gras offers food and beverage establishments a chance to celebrate (and thus optimize their profits) over the course of several days. Find out how...

Do the unexpected by hosting an Anti-Valentine's Day Party at your bar. It just might turn into the biggest money-making event of the year!

Create your own annual Groundhog Day celebration to optimize patronage at your bar and rake in the profits.

How to use a days-long, unconventional holiday like the Chinese New Year to increase your bar business and maximize profits.